I just spent most of Sunday morning doing a project researching Facebook fan pages of Maine Inns. I was very surprised how many properties don't have a FB page. No judgement, really - but just like years and years ago with fax machines, then websites, then online booking - you may need to bite the bullet.
It doesn't have to be a chore, it can be fun. Mostly, it does not have to take a lot of time. Don't believe people that tell you that. Five minutes every few days will put you WAY ahead of all but the best social media devotees.
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